Idea scratch - Mobile Campaigns
As part of my job at Activemedia, I have to scratch my head and wear my thinking hats to suggest & deliver innovative new mobile campaigns and ideas on SMS, Games, WAP and Voice to clients & agencies. Some days ideas come by the dozen, some days they just refuse to get out of my head.
Now that I don't smoke much, Coffee is my inspiration and rejuvenater.
I think with over 300 million mobile users and only 50 million Internet users, Its only a matter of time that Advertisers, Brands & Agencies take this medium seriously in India.
Stuff that going gone mobile Advertising, Television, Movies, Sex, Betting, Stock Trading, M-Commerce etc
I mean how the fuck can you ignore a mobile subscribers the population of United StatesMobile is definitely
Watch this space :- Shall share more Campaign details soon. :)
Innovative stuff done by Activemedia
The Diabetes Test mobile campaign of ICICI Prudential won an Award in the 'Best use of New Media' category at Goafest http://digital.afaqs.com/perl/digital/case_studies/index.html?id=16