Khojle.in, originally uploaded by Bombayite.
This is from the Dainik Jagran group, The idea is nice, this aims to become the desi version of Craigslist. The promotion medium is right too, Bus Stop which caters to the millions of Aam Junta.
What I don't like is the name, Khojle sounds like Khujale or Khujli, Scratching is something millions of Indians do while standing idle and which is soon on the brink of replacing our national sport kabbadi.
But then any publicity is PUBLICcity :)
Pic. Bus Stop in Behram Baug.