Phoonk Contest - Innovative Stuff

Phoonk Contest, originally uploaded by Bombayite.

I think this campaign idea is innovative and really outta da box.

2 Important points among the 25 point Terms & Conditions which seem the most scariest.

Point 14 - Cameras will monitor every move of the contestant. If any contestant shut his/her eyes over 3 seconds duration or covers his/her ears any time inside cinema hall between special show of film, he/she will be treated as disqualified and OMT will not give any prize money to such contestant and contestant shall not claim any prize thereafter.

Point 15 - The film will not have an interval.

In short if the movie is crap and if you close your eyes to pray to your imaginary friend for mercy you are OUT!!

More details on the contest http://www.phoonk.in/terms_conditions.htm

P.s I wonder why RGV cou;n't think about this idea for the Epic Sholay remake "RGV ki Aag"