Lays - Dillicious Contest

Lays - Dillicious Contest, originally uploaded by Bombayite.

Why I like this campaign?

Its simple, You give a Flavour Idea, If accepted, You get 50 lakhs & 1% Percent of Sales.

I think its the first time any Brand is actually giving the consumers a share in Profits rather than Putting his Family photo on the Wrapper or giving him a DVD player.

I think this is a good idea and if its successful would surely prompt other brands to replicate the same, Which I think is good for the consumers.

How you can participate : Email Entry@yourlaysflavour.com/ SMS : LaysFlavour Idea + Slogan to 9880298802

Guys behind it : JWT

Disclosure : I eat Lays with Old Monk & Thumsup.