Lays - Dillicious Contest, originally uploaded by Bombayite. Why I like this campaign? Its simple, You give a Flavour Idea, If accepted, You get 50 lakhs & 1% Percent of Sales. I think its the first time any Brand is actually giving the consumers a share in Profits rather than Putting his Family photo on the Wrapper or giving him a DVD player.
Lays - Dillicious Contest
Lays - Dillicious Contest
Lays - Dillicious Contest
Lays - Dillicious Contest, originally uploaded by Bombayite. Why I like this campaign? Its simple, You give a Flavour Idea, If accepted, You get 50 lakhs & 1% Percent of Sales. I think its the first time any Brand is actually giving the consumers a share in Profits rather than Putting his Family photo on the Wrapper or giving him a DVD player.